Ryan Thomas

There is an art to selling new products, but there is a science to selling renewals. The processes to manage new sales data and renewals are very different, and renewals are much more complex. A single renewal requires up to 100 data elements – 10x more than would you need for a new product sale - and companies typically access 5-7 disparate systems to gather that data. But there is a science to mastering the process. In this workshop, we will break down the essential elements of a world-class recurring revenue business while sharing actionable best practices to leverage in your company. We will:

•Discuss best practices to make your data “renewals-ready” – including what methods are most effective to merge, clean, and enrich your customer data

•Dive into proven sales methodologies that drive the highest volumes of renewal sales

•Understand which essential analytics are used to track and which processes can be automated in the renewals process